Beyonce Drops Her Ivy Park Collection With Adidas – Pictures
It is now almost undeniable that anything Beyonce touches turns to gold, and Ivy Park is proof.
When she released her first collaboration with Adidas, it sold out across the globe within minutes.
Now, Queen B has announced that she will be releasing a new Ivy Park Collection as she declared “This is my park” over a dreamy image of nature on Instagram.
Though the information was minimal, it sent fans into a frenzy, prompting Ivy Park to trend on Twitter.
The Ivy Park Instagram page released the actual images of the garments that fans should expect upon release. Adidas CEO Kasper Rorsted had told CNN in March the brand will keep releasing footwear and apparel throughout the year.
“Whether it’s footwear or apparel, we will continue to do launches throughout this year in both categories where Beyonce will bring her inspiration, her creativity and her brand to the unique brand of Adidas,” Rorsted said while speaking of the star’s marketing power.
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