Whilst COVID-19 has changed the way business is being done, many entrepreneurs and business owners are turning to technology for new opportunities.
Actress Simphiwe Ngema says that one of the great things about technology is that it has made it possible for entrepreneurs to access information, customers, and potential investors without needing to leave their homes.
The founder of EternalCrush and a Gold Series Perfumes Brand Ambassador, has shared her tips on how during these unsettling times, she has continued to grow her business.
‘It’s my experience that a quality product or service paired with a healthy dose of determination can go a long way to ensuring business success. The lockdown does not have to mean the end of a dream, ambition or business idea, in fact, it could lead to many opportunities.” says Simz.
Here are Simz tips for growing a business from home:
1. Increase your online presence
It is important to make it easy for your customers to reach you, whether it’s on social media or via your website.
Increasing your online presence creates new opportunities for your business and will help you leverage more exposure on social media. As an entrepreneur, your customers are your main source of income, consciously engaging and communicating with them consistently will help drive sales and traffic to your website.
2. Be part of an ecosystem
It is often said that it takes an ecosystem to create a successful start-up. As an entrepreneur, it is important to recognise the need to connect, collaborate and exchange ideas with other like-minded individuals and entrepreneurs.
Ecosystems are not just communities in which to network, but also to learn from the mistakes of others, gain great referrals, as well as you, gain a support system that can help you pick yourself up on the hard days. Look out for relevant groups on Facebook, or join a local co-working space to spend time in once it’s safe (for the moment, you might benefit from a virtual membership).
“I also ensure that I show up and take part in industry events to help grow my business and other businesses that I support like Gold Series”.
3. Time management
Time management is important! No one is productive 24/7. Set aside time to work on your personal development and learning opportunities, and time to work on your business.
As an entrepreneur, you need to find a routine or time management software that will help you increase your productivity and track and measure your efforts and activities. It’s also important to set boundaries so that your work starts and ends at certain times, leaving weekends and evenings free to spend with family and friends.
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