Promote Zambian goods aggressively, ZAM told

The Zambia Institute of Marketing (ZIM) has been challenged by the minister of commerce, CHIPOKA MULENGA, to sell Zambian goods aggressively.

At the 26th Zambia Institute of Marketing ZIM Annual Conference, which was officially launched by Mr. CHIPOKA in Livingstone, he remarked that marketers have a significant responsibility to transform the unfavorable view that many people have of local products both inside and outside the nation.

According to him, doing so will boost trade and investment and help Zambia realize its 2030 objective.

The Zambia Institute of Marketing Act number two of 2022 was passed by the government, which ZIM President MWEWA BESA commended in a speech at the same ceremony.