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Launch of the Cornflakes breakfast cereal by Bigtree

Bigtree is thrilled to announce the release of the new Cornflakes Breakfast Cereal, which is rich in fibre, iron, zinc, and selenium and contains eight different vitamin sources. Bigtree has built a locally manufactured, locally sourced, proudly Zambian product that will promote import substitution and accessibility within Zambia as well as be competitive throughout regional markets thanks to its unwavering focus on quality, localization, shared value, and tireless development.

Bigtree recognizes that customer nutritional tastes are changing, and that there is an increasing demand for healthy breakfast options with a focus on the need for quick meal replacements. “As a result, we have made significant investments in processing technologies for ready-to-eat (RTE) breakfast cereals. As stated by Bridget Kambobe, Trade Kings Group PR & Corporate Affairs Manager, “Bigtree Cornflakes manufacturing focuses on the provision of product of the highest quality, the delivery of exceptional flakes continuously while using best in class production and quality assurance procedures.

Since yellow maize grown locally is the main raw material used to make cornflakes, the company is dedicated to assisting smallholder farmers by offering security through an out-grower program, increasing their incomes through improved market price adjustments on necessary raw material crops, introducing technology and best practices to promote skill development, enhancing competitiveness, and enhancing environmental sustainability. We have projected a guaranteed market for the maize from the farmers, increases in the creation of local jobs, the generation of tax revenues, and the augmentation of foreign exchange savings with the production capability and need of 3.6 million tons of maize per year.

In keeping with the principles of Trade Kings Group, Bigtree continues to be dedicated to producing items of the highest caliber, with a focus on strict quality control and offering a unified, consistent customer experience. We continue to be proud to represent our country in the area and deliver top-quality goods to Zambia.

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