To solve the social evils plaguing society, a social marketing expert has argued that social marketing needs to be institutionalized.
According to FESTON MULENGA, social marketing must be used to solve problems like drug and alcohol misuse and street children.
According to Mr. Mulenga, social marketing aids in identifying the issues that people encounter.
In an interview with ZNBC News, he suggested that organizations and other interested parties join together to ensure that they engage in social marketing and contribute to addressing some of the issues the nation is experiencing..
He suggested that training and awareness campaigns be used to accomplish this.