Zambia News

“Wina Jila Na Campaign” Launched by PremierCredit

With the introduction of the Wina Jila na PremierCredit campaign, anybody who makes a minimum investment of K100 will be eligible to win the grand prize of a brand-new Toyota Hilux. The second reward is K50,000 for five winners, which includes weekly prizes of K1,500 worth of Shoprite gift cards and monthly prizes of home appliances totaling K10,000. For the next six months, PremierCredit will encourage users to access its services, including the peer-to-peer lending platform, using its newly created mobile and USSD applications. Participants who meet the established terms and conditions will be eligible to win the outstanding list of prizes, with a minimum entry fee of K100.

PremierCredit, a multi-award-winning fintech company, has been providing MSMEs and individuals with convenient and inexpensive financial solutions since 2019. The business runs an online microlending and investment platform in Sub-Saharan Africa’s developing economies. The peer-to-peer lending platform, a pioneer in the Zambian market, links investors from all over the world with Zambian borrowers, and it is governed by the Securities and Exchange Commission’s Regulatory Sandbox.

About 2,300 investors have enrolled on the PremierCredit website, earning an average interest rate of 36% annually. With collaborations and technical innovation, PremierCredit seeks to offer everyone with straightforward, inexpensive, practical, and customer-focused financial solutions.

Speaking at the launch of the Wina Jila campaign held at Toyota Nangwenya in Lusaka, CEO of PremierCredit Mrs. Chilufya Mutale-Mwila highlighted the importance of using technology in improving public accessibility to finance even to the most remote customers.

“Financial inclusion is a significant pillar of our operations; we believe in giving back to the communities that make our existence possible. Our products and services are customer-centric, as we aim to focus on creating simple access to financial services for people who earn less than $10 a day.”

Toyota Nangwenya, Branch Manager, Mr. Karl Frick, who was present as the Wina Jila campaign’s supportive partner, spoke to the media to commend PremierCredit on the Wina Jila campaign, which will not only empower our communities but also expose and raise awareness of goods and services intended to lessen the financial burdens of Zambian consumers. “From our founding in 1963, Toyota has had a long-standing relationship with the people of Zambia, and we are proud to have preserved this close connection despite the country’s different economic conditions. Like PremierCredit, we want to increase the confidence that our customers have placed in us by offering them goods and services that they find appealing. Mr. Frick said.

All potential participants are urged to follow developments of the Wina Jila campaign via social media by using the hashtags #WinaNjila, #InvestWithPremierCredit, and #YouCan. The Wina Jila campaign will start today, 7 March 2023, and run until 7 September 2023.

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